In quest of senior managerial assignments in Sales & Marketing / Business Development with a leading organisation in the Media (Print/Electronic/Online) / Event Management Industry located preferably in Northern India

PROFESSIONAL SYNOPSIS

A competent professional with over 9 years of experience in Strategy Planning, Sales & Marketing, Business Development
and Relationship Management and Brand Building in the Media Industry. Presently associated with ABCD Limited, as Sales Manager. Experienced in strategising direct marketing plans, accomplishing sales targets, providing
necessary assistance and ensuring achievement of the organizational revenue targets in budgeted parameters. Adept in concept selling for Web based catalogues and Internet based solutions. Significant experience in handling operations for driving business by effective relationship management and delivery of value added service. Proficient in strategy formulation through market research and fine tuning strategies to ensure wider market reach and penetration of unexplored market segments by conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Had an independent Profit Center. Excellent communication and presentation skills with demonstrated abilities in mentoring motivated teams towards achieving organizational goals.

AREAS OF EXPERTISE

Business Development
Driving sales initiatives for achieving desired targets and meeting organisational vision
Exploring business potential, opportunities & clientele to secure profitable business volumes.
Actively involved in sales presentations and media negotiations.
Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.

Sales Promotion/ Brand Management
Organising promotional events within budgetary allocations.
Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.
Design & manage corporate communication, brand image building and awareness campaigns.

Client Servicing
Interfacing with clients- the advertising agencies and multinational corporate and maintaining relations with them for
ensuring continued & repeated business in each campaign planned by the company and thereby augmenting business & profitability.
Identifying the possibility of sponsoring features with specific themes designed by the clients.

Team Management
Mentoring and managing new recruits, thereby ensuring optimum performance.
Imparting training to the staff personnel for enhancing their skill levels

CAREER CONTOUR

Working with ABCD Limited~ as Sales Manager since Jan08

Managing the portals

Responsibilities:
Identifying new lines of business through group portals; establishing sales models for these new revenue lines.
Promoting business for B2B & B2C clients over the Search Engine .
Handling Banner Ads and Link sales on the `Business` and `Destination` pages of portal.
Monitoring the data collection/validation process for the Search Engine.
Selecting and training sales teams.

Achievements:
Established sales operationsacross Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
Set up the Revenue Model - Linkage
Developed a client base of over 600 in just 8 months.
Established offices in Hyderabad and Bangalore.
Increase revenues to Rs 1.25 Crores in just 6 months.
Successfully handled B2B and B2C markets in Delhi NCR.

Worked with ABC Services, from Mar 05-Jan08. Last designated as Senior Manager-Media Solutions

Handled the brands B2C Directories (Yellow Pages) and Neighbourhood Flash

Growth Path:
Sr. District Sales Manager Mar05 to Mar 06
Manager Apr06 to Mar 07
Senior Manager-Media Solutions Apr 07 to Jan08

Responsibilities:
Providing media solution to the clients by suggesting the optimum mix of group products.
Establishing and managing the sales network.
Training new recruits.

Achievements:
Headed the Gurgaon Division.
Launched 3 new editions of Neighbourhood Flash.
Conceptualised and executed events at Gurgaon to promote the brand Neighbourhood Flash.
Handled entire South Delhi and Gurgaon with sales of B2C directories.
Rated as Top performer amongst the Managers for the last 16 months.
Increased sales from R. 36 lacs to 3.25 Crores per annum; highest contributor in revenue generation among all 4 Managers.
Sold the sponsorships for community events turning it into a revenue generating model.
Successfully handled clients in Gurgaon and Okhla.

Worked with ABC Media & Co. Ltd., Chandigarh from Mar 00- Mar05. Last designated as Sr. Officer

Handled the Brands- Major National Brands such as-- --- --

Growth Path:
Executive- Results and Market Development Department Mar 00 to Sep01
Officer Sep01 toSep 03
Sr. Officer Sep03 to Mar 05

Responsibilities:
Managing the newspaper agencies and developing dealers network in Punjab.
Overseeing the launch of Chandigarh edition in Punjab.
Organising Readers Relation Exercise to increase readership of the paper at major stations in Punjab.
Handling the sale of group products as well promotion activities in the city; arranging the sponsors.
Conceptualising and executing Promotions in Punjab University.
Maintaining MIS; Appointing, training and developing the sales team for direct market campaigns.
Undertaking Reader Relation Activities in Chandigarh and Punjab.

Achievements:
Planned and executed Kids Carnival, Film Festivals and Colour Splash.
Organised events at Punjab University, Chandigarh. The events such as Fresher s Nite, Rose days, Valentine days, Music
l Shows were organised to promote TOI amongst University Students.
The circulation was at its peak in Punjab University, PGI, DAV College, Govt Colleges and other student dominat
d areas during mytenure.
Planned and executed Vendor Loyalty programs at Chandigarh to turn their loyalty in favour.
Initiated subscription drives at Ludhiana, Patiala, Bathinda and Malout to increase the circulation.
Appointed 80 dealers in Punjab. Managed and implementedSales schemes through dealers.
Arranged 5 Annual Dealers Meet. The meet was planned to promote loyalty amongst the dealers in Punjab.

ACADEMIA

MBA (Major- Marketing, Minor- Finance) from in 1999.
Graduation in Commerce from in 1997.

PERSONAL

Date of Birth : 22nd APRIL 1976