MARKETING SKILLS

Over 16 years of experience with excellent Sales and Marketing skills across Telecom Sector involving Planning and Dev
lopment of Marketing Programmes, Design and Implementation of successful Marketing Strategies, Product Pricing and Marketing communication. Fully experienced in increasing revenues, exceeding targeted goals, developing profitable and productive business relationships, coordinating with decision-makers, building an extensive client base, and Market Development.

MANAGEMENT
Managing and organizing business operations for Personnel and Strategic Business Plan Development, Forecasting, Budgeting, interviewing, and Hiring New Staff, Supervising, Training, Scheduling.

WORK STYLE
Track record of enthusiastic leadership & achievement in all assignments; consistently promoted to positions of increasing responsibility. Exceptional work ethic, routinely use available time to solve organizational problems, ability to
work without need for direct supervision, multi-tasking, as well as versatile.

MANAGEMENT PROFILE

STRENGTHS
Business Management: Developing strategy, oversee team & individual performance and manage daily marketing activities.
Conducting market research and devise effective sales strategies to identify and maximize opportunities for increased
fficiency and profitability.

Team Development: Selecting, hiring, training, coaching and managing highly motivated individuals and give tools and training necessary to succeed. Directing sales staff in forecasting and setting goals. Encouraging sales through creativ
incentives while relying primarily on staff professionalism and self-motivation.

Customer Relations: Promoting positive customer relationships and serve as a problem-solver & resource to customers. Communicating team to focus on customer service and communication. Conceptualising customer retention strategies by offering value added services and sales support services. Ensuring maximum client satisfaction by providing pre-post technical assistance.

AREAS OF EXPERTISE

Strategic Planning Sales Management Business Development Channel Development
Training Team Building Key Account Management Client Servicing
Product Promotion MARCOM Mobile Devices/ Roaming Project Management

CAREER OVERVIEW

Since Feb 2006 with AAAl Limited, as General Manager Marketing (Devices)

Role: Spearheading marketing operations entailing customer acquisition/retention across India by building partnerships
with various handset brands. Leading a team of 4 members (16 member circle team) for enhancing sales & profitability.

ATTAINMENTS
Planned and delivered innovative handset-bundled propositions for high value consumer segments in the market entailing
designing customer proposition, pricing and promotion for each individual device consisting Blackberry, Apple, Nokia,
ony Ericsson, HTC, I mate, Palm, etc.
Headed the Roaming and Long distance vertical of mobility business for driving business growth through development and
launch of new product and marketing programmes supported with national and International Alliances. Attained 100% growth in Long distance and more than 40% growth in International Roaming business.
70% growth in customers in Blackberry service with 65% market share, more than 50% increase in high end device penetration. Lead the introduction of Apple iPhone in India and attained a market share of more than 65% in two operator scenario.
Facilitate Apple s iPhone, Palm Treo and HTC Touch and Diamond devices to Indian customers for the first time
Received President s award By my side for going out of the way to help customers in need

Oct 2000 - Feb 2006 with ABC Infocomm Limited, Mumbai as Head Marketing Communication and Operation (Postpaid Con
umers Business)

Role: Directing development and implementation of marketing campaigns for telecom products & services for expected customer sales targets as well as to drive brand saliency and imagery. Lead a team of more than 12 people to manage the national responsibility.

ATTAINMENTS
Guided teams on managing Advertising (ATL, BTL and DM), Design Agencies for various Marketing campaigns.
Managed and controlled an annual Marcom budget of exceeding Rs 350 Crs
Developed partnership and alliances for a robust U&R function in order to stimulate usage and enhance retention through
better lifecycle management of postpaid customers.
Segmentation for target identification for cross sell and up sell opportunities for plans, tariff packs and products such as Handsets, data card, calling cards etc.
Grown roaming business subscription from 40% to 60% in one quarter.
Chosen among the top 5% employee for retention and career path development

Nov 1996- Oct 2000 with ABCD Mobile Communications Limited, as Chief Manager

Role: Overseeing activities pertaining to Product Management, Tariff Development and Implementation in the assigned region of UP West, Haryana and Kerala with 3 member team. Identification of organic and inorganic growth opportunity thro
gh M&A of existing/new licenses for cellular, ISP, NLD, Call Centres & GMPCS, etc.

ATTAINMENTS
Introduced GSM Prepaid services, Managed alliance for domestic roaming services among operators
Developed and implemented Strategic Business Plan
Developed and institutionalized market insight process for tracking technology, competition, industry, economic and regulatory changes and assessing their impact on business. Systems and processes
Represented Escotel in GSMA Association, COAI, TRAI, FICCI , CII etc.

Jul 1990- Oct 1995 with EESC Limited, as Manager, Corporate Strategic Planning

Career Path
Joined as EESC Limited in Jul 1990
Promoted as Assistant Manager Aug 1991
Promoted a Manager Apr 1993

Role: Designing and developing strategy plans for Group companies for sales and business growth of tractors. Conductin
market survey for customer perceptions of product/brand image in UP, Punjab and Bihar. Handling new projects-opportun
ty studies, pre-feasibility and feasibility studies.

ATTAINMENTS
Tractor capacity enhancement from 75/day to 150/day, process redesign and implementation
Technology transfer for new combine harvester
Setting up the infrastructure for new venturs
New facility for Equipment Division plant modernization

ACADEMIA

1996 Post Graduate Diploma in Management from ZZZ, New Delhi

1990 B. Tech. from XXX

PERSONAL DETAILS

DOB-
Languages Known: English, Hind