Objective-Secure a senior position in a company with a challenging opportunity under functional areas of Operations and Sales & marketing.

Professional Profile

MBA with 18 years of FMCG experience having both domestic and international exposure

A true hands-on sales professional with extensive FMCG exposure.
Special emphasis on FMCG understanding of sales process
Solid work ethic and multi task driven with high levels of enthusiasm and energies.
Good communication skills and productive interaction with individuals at all levels with immense creative and organisanional skills.

Functional Skills & Experience

Meticulous Planning
Achieve launch plans on both distribution & Visibility by meeting deadline.
Implement Sales Strategies
Business Planning & Analysis
Handling Managers and Grooming Team
Channel partner management [Mother Depots, Distributors, and Retailers]
Sales Forecasting and Sales Budgeting
Territory Design and Man Power and CP Deployment
Pricing and Trade load Offers Designing
Profit making Preposition in every Activity
Inventory and Indent Management
Credit Controls and Cash Flows Monitoring
Control Sales promotion and participate in fairs / conferences / seminars.

Jun 2006 to Sep 2008
Group Tanzania Limited (Tanzania)
Manager Operations & Exports
Handling a Business Volume - 16 Million $ [ INR 72 Crs.]
Direct Reportees - 20 Operation Executives and 3 Sales Manager

Area of Responsibility 1 - Sales & Distribution Edible Oil and Byproducts

Successfully launching edible oil across Tanzania in all the Key and conventional outlets
Lead role in implementation and monitoring retail distribution Network for product availability in both the formats large and traditional channel
Responsible for sales generation by taking the lead role in selling the company product with a support of 3 Sales Managers
Responsible for sales & commercial process from initial point of factory to channel partners and trade
Handling a channel partner size of 200 distributors and Large format outlets
Sales promotions and awareness campaigns to promote the brand
Generating a volume of 4 Million $ p.a.

Area of Responsibility 2 Exports

Co-coordinating with international Clients for mobolising Cotton lint exports
Exporting Cotton lint to Europe and UAE
Contracting deals when price are high as business is prone to high price fluctuation
Overseeing Sales accounts for collection of sales proceeds.
Generating a sales volume of 12 Million $ p.a.

Area of Responsibility 3 - Contract Farming

Handling the plough of agricultural fields to build goodwill amongst the farmers and help them to follow good agricultural practices
Distribution of planting seeds to each farmer through agents and ensuring all farmers receive seeds as per the acreage
they have
Educating the farmers and villagers the cotton crop growing procedure to increase yield per acre and make them understand it is profitable compared to other crops
Assessment of crop situation and plan for territory and centers to operate
Hiring of warehouse at every village for procurement of cotton
Appointment of buyers and ensure best results from them
Imparting training constantly and motivating buyers to procure good quality cotton
Ensuring that stocks are recd as per the funding done to the agents
Ensuring minimum loss of Cash and stock occur
Monitoring and motivating 20 Operation Executives for achieving procurement targets

Ensuring the Promotions are passed to farmers to achieve desired volumes
Achieve set targets of procurement
Ensuring the cotton is collected as early as possible from the warehouse to the Mother warehouse at the site

Competition analysis for Prices paid for farmer for cotton procurement and volumes achieved along with strategies adop
ed in attracting
Coordinating fidelity and other insurance issues for salvage in case of loss

Oct 2003 to Jun 2006
ABC Natural Foods Pvt. Ltd.Regional Sales Manager (A.P, Tamil Nadu , Karnataka and Kerala) Handling a Business Volume
INR 30 Crs. p.a. with a team size of 4 Area sales Manager / 25 Sales Officers Areas of Responsibility

Support role in implementation and monitoring the retail distribution network for product availability in both the formats large and traditional channels
Exclusively responsible for sales generation by taking the lead role in selling the company product with a support of
Area Sales Managers and 25 Sales Officers concentrating on coverage & reach
Enhanced Brand / Product Visibility with increase in trial purchases
Monitoring with support of Area Sales Managers daily management of sales calls, route plans, sales cum stock level in
primary and secondary market, sales flows
Weekly / Monthly / Quarterly Distributor sales performance reviews
Providing feedback to the company about its product and about product competition in the market place
With support of Area Sales Managers and Sales Officers increased the performance of the dealers sales team
Co-ordination between various activities like Credit management and activations, Support to customer service, General
dministration, Inventory management and sales invoicing
Tapping new town operations and coverage feedback
Competition information and Analysis
Sales promotions and awareness campaigns to promote the brand

Achievements:
Successfully launching products under -Natural Brands
Increased the awareness of the product a new and unique concept a category not existed before
Successful in building consumer base in absence of electronic support purely on regional and local promos

Oct 1998 to Sep 2003
Karnataka ABCs Ltd.
Area Sales Manager (Andhra Pradesh)
With a Team Size of 3 Sales Officers/12 Sales Representatives

Some significant activities in this role

Met and exceeded the minimum quarterly and annual sales budgets
Ensured that the Distributors and Markets were serviced regularly
Managed the Distributors ROI health by setting reasonable targets
Making product available in the interiors and rural markets
Handling team size of 3 sales officer and 12 sales representative
Generating business of Rs.20.00 CRS p.a.
Handling channel partner size of 80 distributors servicing over 20000 outlets

April 1994 to Sep 1998
XYZIndustries Ltd.]
Sales Supervisor (Tirupathi H.Q. & Hyderabad H.Q.)

Some significant activities in this role

Distributor management and relationship development
Driving sales in the market place on a highly aggressive mode
Management of external sales team
Expanding distributor and retail network
Implement and run all sales programs
Meeting Primary and collection targets
Ensuring Distributors and Markets are serviced regularly
Keeping distributors health by setting reasonable ROI
Handling team size of 3 sales representatives.

Sep 1990 to Mar 1994
ABBBXX Industries Ltd.
Sales Representative (Hyderabad H.Q.)

Some significant activities in this role

Distributor management and relationship development
Primary Secondary Target Achievements
Expanding distributor and retail network
Ensuring Distributors and Markets are serviced regularly
Keeping distributors health by setting reasonable ROI

Personal Particulars

Languages English, Hindi, Tamil & Telugu
Computer Literacy Ms Office, XL, Power point, SAP S&D
1979 AISSE [X TH CLASS]
1981 INTERMEDIATE
1984 B COM [A University]
1988 MBA [A University]
Date of Birth Dec 1963
Marital status Married