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Carer Plan Index Page >>Sample Resumes- Sales & Marketing SALES & MARKETING RESUMES
SAMPLE Resume-HEAD- SALES & MARKETING with 17 years of experience, a senior management position

A Competent and Dynamic professional demonstrating expertise in new business generation and consistently exceeding corporate goals and objectives. Good leader with exceptional team building skills and ability to sustain forward growth momentum in all aspects of sales cycle from studying micro markets, identifying new streams for business growth to deploying marketing strategy in tandem with corporate objectives. Ideal combination of analytical, interpersonal and negotiation skills; adroit in reliable networking and building long lasting strategic alliances.

Performing thorough study of market needs, business and brand requirements, optimizing channels, maximizing ROI and sustaining enduring relationships with clients and business partners.
In-depth understanding of markets, competition and trends of business to accordingly devise promotional and marketing
strategy.
Tenacious salesperson with a proven track record of consistently delivering over quota sales performance and revenue
growth.
Mentoring and motivating the entire team to ensure efficiency in process operations and fulfillment of individual and
company objectives.

CORE COMPETENCIES

Corporate and marketing strategy Executive Leadership Relationship Management Brand Management New Market Development
hannel Management Operations Manpower Deployment Market Penetration New Product Launch Analytical prowess Marketing, Advertising & Sales

SIGNIFICANT PROJECTS

Product launch : Dealer network development, Corporate Identity Program, Sales processes, Advertising campaign, Media
Pan, Communication & Promotions .

Sales Processes: Development of Prospecting & Enquiry management tools, MIS & Reports requirement .

Brand Positioning & Advertising: Regional MR, Brand gaps & repositioning, & specific advertisement campaigns

Sales Planning & Demand Forecasting: Development of workable tools .

Business Development : Acquiring international brands as new clients in Mondial Assistance.

CAREER OVERVIEW

ABCZZ INDIA
Sales & Marketing Head - Automotive (Jan 08 onwards)
World s largest Assistance company, providing Auomotive, Travel, Medical & personal Assistance, and CRM contact centre services.

Conceptualize and implement processes & policies aiming at attaining top & bottom line business goals.
Instrumental in establishing the company s operations in India being a member of the top management.
Develop and mentor teams for Sales & Marketing department.
Managing Client Relationships.
Develop & deploy Strategic business plans, enhance existing business and key in on alternate avenues.
Successful in securing business with renowned automobile majors etc
Highly appreciated for improving existing client relationships and procuring business for CRM Contact Centre services

 

ABCD INDIA
Divisional Operations Manager (Apr 06 - Dec 07)
Regional Sales Manager (Dec 03 - Mar `06)

As Divisional Operations Manager
Led the overall business operations for J&K, H.P., Uttranchal, Chandigarh, Punjab, Haryana & Rajasthan; achieving ove
30% segment share for sedans & over 60% for SUVs.
Efficiently supervised dealership operations for Marketing, Sales, Value Added Business and market development. Rejuvenated the market and dealers in Rajasthan, Haryana, J&K and H.P while consolidating in other states.
Generated 20% of total revenues forcompany by streamlining communication strategy, developing specific advertising
strategy and media plans for each target market and customer group.
Initialized and implemented new business promotion ideas for target clusters in urban and semi-urban markets. Credited
for the most effective promotional campaign exclusive to Punjab and Chandigarh.
Instrumental in achieving biggest bulk orders for Ford Endeavour & highest business for company while managing the
biggest portfolio for it.
Commended by top management for deploying the trendsetting HR practice of inducting team members to co. fraternity.
Ensured resolution of all previous dealer concerns & won accolades in distinctive dealer channel management.

As Regional Sales Manager
Administered Sales & market development operations and invigorated the market for Ford and developed alliances with dealers for Delhi NCR and U.P.
Established a new outlet in Gurgaon & adopted corrective actions in Kanpur & Ghaziabad.
Fortified SUV market share in Delhi making it the highest in the country. Secured exponential growth in UP volumes over one year of handling.
Distinction of generating new business promotion ideas for target clusters.
Strengthening dealer confidence despite negative business environment through timely resolution of pending concerns of
dealerships and revitalizing dealer sales teams.
Secured the First big bulk orders for Ford Endeavor and highest business returns ever on Ford Fiesta by running the b
st ever regional media campaign.

ABC xx INDIA
Area Sales Manager (Nov 00-Nov 03)

Brain behind specific advertising campaigns and unique marketing initiatives that made the co producti the top choice of customers among brands across all ranges in the Northern Region.
Created special campaigns taking itcloser to customers especially in semi-urban & rural areas.
Specialist brand building through market and segment specific campaigns and by conceptualizing and executing creative
and unique ideas and via tie ups with local celebrities
Efficient management of channels and dealers, through regular monitoring of inter dealer currents , continually impro
ing relationships with the aim of exceeding company objectives
Successfully handled sales for J&K, H.P., Punjab, Chandigarh & (part of) Delhi making the product first consideration
for target customers.
Contributed significantly in accomplishing more than 50% market share (10 fold volume jump) for company in H.P. & J&K

Successful in accomplishing the top market share forcompany products in assigned territory, with 3 times more growth than
average market growth.
Distinction of expanding the dealer network in Chandigarh and Punjab.

ABCD INDIA
Assistant Sales Manager (Apr 00-Oct 00)

Developed and implemented sales procedures , systems and best practices across the organization
Successfully formulated dealer development processes and skillful setting up of first phase dealership
Formulated Corporate Identity Program .

XYZ LTD.
Brand Manager (Apr 99- Mar.`00)
Assistant Manager Marketing Services (Apr.`98-Mar.`99)
Senior officer Marketing Services (Feb.`96-Mar 98)

As Brand Manager-
Successfully handled sales & market development for Punjab, Chandigarh & Delhi making the product first conside
ation for target customers.
Conceptualized new ideas on taking the product to the target customers and streamlined sales processes for garnering
aximum business.
Augmented business by organizing Exhibitions and other promotional activities in Punjab, Chandigarh & Delhi.

As Sr. Officer & Assistant Manager Marketing Services All India
Successfully devised and implemented national advertising campaigns, corporate exhibitions and other promotional ventures to obtain adequate visibility in all target markets.
Major projects included successful participation in Expo `96 & `98 resulting in getting sufficient market exposure for all products exhibited.
A significant contributor in setting up of dealerships and launching the product
Spearheaded core team for Dealer Development, Corporate Communication & corporate Identity Program.

Commenced career with ABCDX Ltd. as a Sales Engineer North (Aug 91-Jan 96)

EDUCATION

PGPM -, New Delhi.-1996-99
B.Sc. Engg. (Mech.)-RECT )- 1987-91

Age: 38 years of age as of Dec 2008
Language Proficiency: English, Hindi, Punjabi, Urdu and Bengali
Preferred Locations: Gurgaon, Delhi NCR

 

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