| SAMPLE
Resume-HEAD- SALES & MARKETING with 17 years of
experience, a senior management position |
A Competent and Dynamic professional demonstrating expertise
in new business generation and consistently exceeding
corporate goals and objectives. Good leader with exceptional
team building skills and ability to sustain forward growth
momentum in all aspects of sales cycle from studying
micro markets, identifying new streams for business growth
to deploying marketing strategy in tandem with corporate
objectives. Ideal combination of analytical, interpersonal
and negotiation skills; adroit in reliable networking
and building long lasting strategic alliances.
Performing thorough study of market needs, business
and brand requirements, optimizing channels, maximizing
ROI and sustaining enduring relationships with clients
and business partners.
In-depth understanding of markets, competition and trends
of business to accordingly devise promotional and marketing
strategy.
Tenacious salesperson with a proven track record of consistently
delivering over quota sales performance and revenue
growth.
Mentoring and motivating the entire team to ensure efficiency
in process operations and fulfillment of individual and
company objectives.
CORE COMPETENCIES
Corporate and marketing strategy Executive Leadership
Relationship Management Brand Management New Market Development
hannel Management Operations Manpower Deployment Market
Penetration New Product Launch Analytical prowess Marketing,
Advertising & Sales
SIGNIFICANT PROJECTS
Product launch : Dealer network development, Corporate
Identity Program, Sales processes, Advertising campaign,
Media
Pan, Communication & Promotions .
Sales Processes: Development of Prospecting & Enquiry
management tools, MIS & Reports requirement .
Brand Positioning & Advertising: Regional MR, Brand
gaps & repositioning, & specific advertisement
campaigns
Sales Planning & Demand Forecasting: Development
of workable tools .
Business Development : Acquiring international brands
as new clients in Mondial Assistance.
CAREER OVERVIEW
ABCZZ INDIA
Sales & Marketing Head - Automotive (Jan 08 onwards)
World s largest Assistance company, providing Auomotive,
Travel, Medical & personal Assistance, and CRM contact
centre services.
Conceptualize and implement processes & policies
aiming at attaining top & bottom line business goals.
Instrumental in establishing the company s operations
in India being a member of the top management.
Develop and mentor teams for Sales & Marketing department.
Managing Client Relationships.
Develop & deploy Strategic business plans, enhance
existing business and key in on alternate avenues.
Successful in securing business with renowned automobile
majors etc
Highly appreciated for improving existing client relationships
and procuring business for CRM Contact Centre services
ABCD INDIA
Divisional Operations Manager (Apr 06 - Dec 07)
Regional Sales Manager (Dec 03 - Mar `06)
As Divisional Operations Manager
Led the overall business operations for J&K, H.P.,
Uttranchal, Chandigarh, Punjab, Haryana & Rajasthan;
achieving ove
30% segment share for sedans & over 60% for SUVs.
Efficiently supervised dealership operations for Marketing,
Sales, Value Added Business and market development. Rejuvenated
the market and dealers in Rajasthan, Haryana, J&K
and H.P while consolidating in other states.
Generated 20% of total revenues forcompany by streamlining
communication strategy, developing specific advertising
strategy and media plans for each target market and customer
group.
Initialized and implemented new business promotion ideas
for target clusters in urban and semi-urban markets.
Credited
for the most effective promotional campaign exclusive
to Punjab and Chandigarh.
Instrumental in achieving biggest bulk orders for Ford
Endeavour & highest business for company while managing
the
biggest portfolio for it.
Commended by top management for deploying the trendsetting
HR practice of inducting team members to co. fraternity.
Ensured resolution of all previous dealer concerns & won
accolades in distinctive dealer channel management.
As Regional Sales Manager
Administered Sales & market development operations
and invigorated the market for Ford and developed alliances
with dealers for Delhi NCR and U.P.
Established a new outlet in Gurgaon & adopted corrective
actions in Kanpur & Ghaziabad.
Fortified SUV market share in Delhi making it the highest
in the country. Secured exponential growth in UP volumes
over one year of handling.
Distinction of generating new business promotion ideas
for target clusters.
Strengthening dealer confidence despite negative business
environment through timely resolution of pending concerns
of
dealerships and revitalizing dealer sales teams.
Secured the First big bulk orders for Ford Endeavor and
highest business returns ever on Ford Fiesta by running
the b
st ever regional media campaign.
ABC xx INDIA
Area Sales Manager (Nov 00-Nov 03)
Brain behind specific advertising campaigns and unique
marketing initiatives that made the co producti the top
choice of customers among brands across all ranges in
the Northern Region.
Created special campaigns taking itcloser to customers
especially in semi-urban & rural areas.
Specialist brand building through market and segment
specific campaigns and by conceptualizing and executing
creative
and unique ideas and via tie ups with local celebrities
Efficient management of channels and dealers, through
regular monitoring of inter dealer currents , continually
impro
ing relationships with the aim of exceeding company objectives
Successfully handled sales for J&K, H.P., Punjab,
Chandigarh & (part of) Delhi making the product first
consideration
for target customers.
Contributed significantly in accomplishing more than
50% market share (10 fold volume jump) for company in
H.P. & J&K
Successful in accomplishing the top market share forcompany
products in assigned territory, with 3 times more growth
than
average market growth.
Distinction of expanding the dealer network in Chandigarh
and Punjab.
ABCD INDIA
Assistant Sales Manager (Apr 00-Oct 00)
Developed and implemented sales procedures , systems
and best practices across the organization
Successfully formulated dealer development processes
and skillful setting up of first phase dealership
Formulated Corporate Identity Program .
XYZ LTD.
Brand Manager (Apr 99- Mar.`00)
Assistant Manager Marketing Services (Apr.`98-Mar.`99)
Senior officer Marketing Services (Feb.`96-Mar 98)
As Brand Manager-
Successfully handled sales & market development for
Punjab, Chandigarh & Delhi making the product first
conside
ation for target customers.
Conceptualized new ideas on taking the product to the
target customers and streamlined sales processes for
garnering
aximum business.
Augmented business by organizing Exhibitions and other
promotional activities in Punjab, Chandigarh & Delhi.
As Sr. Officer & Assistant Manager Marketing Services
All India
Successfully devised and implemented national advertising
campaigns, corporate exhibitions and other promotional
ventures to obtain adequate visibility in all target
markets.
Major projects included successful participation in Expo
`96 & `98 resulting in getting sufficient market
exposure for all products exhibited.
A significant contributor in setting up of dealerships
and launching the product
Spearheaded core team for Dealer Development, Corporate
Communication & corporate Identity Program.
Commenced career with ABCDX Ltd. as a Sales Engineer
North (Aug 91-Jan 96)
EDUCATION
PGPM -, New Delhi.-1996-99
B.Sc. Engg. (Mech.)-RECT )- 1987-91
Age: 38 years of age as of Dec 2008
Language Proficiency: English, Hindi, Punjabi, Urdu and
Bengali
Preferred Locations: Gurgaon, Delhi NCR
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