Professional Synopsis
A result driven professional with 18+ years of rich cross functional experience in:
-Strategic Planning -Profit Centre Operations - Business Development
- Pricing - Branding - Advertising
-Sales Promotion - Concept Selling - Techno Commercial
-Marketing - Key Account Management -Dealer Development.

Presently working with an German MNC as Regional Product Marketing Manager
Previously worked with RAMC (Group) as Head Marketing & Development (All India & Export).
A strategic planner with expertise in designing systems & procedures and contributing towards improved financial performance, heightened productivity and enhanced internal controls.
Effective communicator with skills in interfacing with clients, suggesting viable product range, cultivating relations
with them for securing repeat business and ensuring quality delivery of products/ solutions to the clients.
A keen planner, strategist & implementer with expertise in establishing & managing entire operations with key focus on
top line & bottom line profitability by ensuring optimal utilization of resources.
Spearheaded business development initiatives for existing products and new products and enhanced client relationship management.
Deeply accomplished and results driven senior management professional with an extraordinary record of success driving
high value revenue and profit gains, large scale cost savings and improved organizational productivity and performance.
Superb change agent with proven talents for building customer focused organizations that exceed goals year after year
nd recruiting /developing other leaders with an equal desire to win and excel.

Education
Advance Diploma in Computer from CDAC in 1999.
-Possess knowledge of OOP, C++, SQL, Oracle, MS Access
MBA (Marketing) from School of Management, From XABC in 1997. (Secured 73%)
B.E (Mechanical) from GREC in 1990. (Secured 74%)

Core Competencies

Strategic Planning
Formulating corporate goals, short & long term budgets, developing business plans for accomplishment of target and goal
of the organisation.
Preparing pricing strategies and analyzing critical business issues, developing strategic business plans.

Business Planning & Development
Taking adequate business development measures for maintaining balance between the available sources and the demand, meeting pre-set revenue targets / profitability norms.
Reviewing the team s performance against the budget and formulating the additional business plans to bridge the budget
gaps.
Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of products / services.

Key Account Management
Identifying and networking with prospective clients, generating business from existing accounts and achieving profitab
lity and increased sales growth.
Building and maintaining healthy business relations with clients, ensuring high customer satisfaction matrices by achi
ving delivery & service quality norms.

Team Management
Conducting periodic performance review for the team and giving presentations to the top management on a quarterly basi
.
Setting Business objectives, Long-term goals, people development objectives and personal objectives for the team members and appraising their performance.

Career Highlights
(A MNC) Jan 08 Till Date
Manufacturing Group, a World Leader, Globally active corporation having market presence in 144 countries through 66 Companies spread over 45 Countries.

As Regional Product Marketing Manager (RPMM)

Role;
Acting as Strategic / Techno-Commercial Consultant, Systems/Methodology Developer.
External Interface - Channel partners, Architects, Builders, OE, OEM, Contractors, Distributor, Project Peoples, End-u
ers,
Internal Inerface - Organisation & Community Development, Technical of Concerning divisions, Operations & Sales - LSR,
Business Processes and Controls
Managing a wide gamut of functions, viz. Sales, Marketing, Business Development, Logistics, Retails, Communication, etc .
Develop for Product, Customer Base, Credentials, Buying Behaviour
Management Implement No conflict Management amongst Network Partners & Team
Process Market Penetration, Market Spread, Market Expansion.
Sales Role : Prepare the annual business plan for assigned product line through-OE, OEM, Contracts Sales, Distributor
ales & Home Segment
Co-Ordination: Co-ordinate & Communicate all knowledge related to the products.
Monitoring: product performance and obtain market feedback. Ensuring Predictable, Sustainable, Profitable, De-risked B
siness Process. Implement Dormas sales strategy and policies as per plan
Reporting & Feed backing: Prepare Product strategy to ensure competitiveness of the product. Provide inputs during dev
lopment of national and geographical strategy. Manage, monitor and report the product life cycle in terms of design in
ention, field performance, and providing feedback to HO

RAMC (Group) Nov 05 Dec 07
Manufacturing/Construction/Diversify Group;
As Head Marketing & Development (All India & Export) Role;
Managing a wide gamut of functions, viz. Sales, Marketing, Business Development, Logistics, Retails, Communication, etc.
.
Preparing MIS, Controlling & Reporting Systems (Forecasting, Business Revenue & Order Booking Plan, Plant Capacity Utilization, Dispatches, Monthly Tour Plan, Outstanding & Collection, C` Form collection, Pending MRN, Depot Stock Review,
Order Flow), Budgeting, Rate List Analysis & Revisions, Pricing, Market Trend, Factory Co-ordination, Dealer Appointme
t & Network Expansion.
Conducting SWOT Analysis (Competitors Analysis, Review, Coverage, Upgradation).
Handling Sales & Product Promotions (Branding, Promotional Scheme for Sweeping Inventory, Advertising, Policy Framing,
Sampling, Packaging)
Identifying prospective customers, generating business to increase profitability and sales growth.
Ensuring maximum customer satisfaction by providing pre/post technical assistance.
Significant Accomplishments;
Successfully managed a wide variety of customer base entailing:
-Retail Sales: By Dealer Network across India, Architect & Interior Consultants
- Institutional Sales: To Construction/Housing/Infrastructure Projects like DGMAP, DMRC, DLF, Reliance, Atomic Power Projects, Malls, Khalsa Heritage, TISCO, Development Authorities like DDA, CIDCO, Police Housing Projects, Airport Devel
pment
-Industrial Sales: many others, SEZ / Shopping Malls / Multiplexes.
Played a major role in achieving exponential growth in short time viz., 125% sale.
Instrumental in opening export market and enhancing profitability.
Achieved biggest single order in terms of value/quantity.
Stellar role in achieving highest collection within targeted time; reduced outstanding from 150 days to 45 days.
Actively involved in continuous Up-gradation of product/systems.
Pivotal role in implementing Communication Infrastructure.
Planned ERP System for Real Time Data Availability, opened new customer accounts.

XYZ Group Dec 97 Nov 05
The XYZ Group Group, internationally known group, interests in textiles, engineering, shipping, business automation, healthcare, consumer durables, travel, BPO services.
As Head - Business Development
Role;
Managing a wide gamut of functions, viz. Project Marketing, Industrial Sales, Contract Sales, Customized Solutions, Business Development, etc.
Designing custom based solutions on projects, analysing product / process flow line, designing their application methods and giving presentation to Top Management.
Solving queries, preparing technical & commercial offer, negotiating /bidding, closing deal, giving instruction to the
factory design department, etc.

Significant Accomplishments;
Successfully managed customer base like Steel, Defence/Ordnance Factories, Railways, Automobile & Engineering sector,
EM customers. Govt Deptt/PSU: BHEL, NTPC, Electricity Boards, Chemical, Pharma Industry & Banking Sector.
Significantly contributed in providing specialized solutions to modernization of SAIL plants all over India.
Played a major roe in the completion of Projects of Defence & Ordnance Factories.
Instrumental in providing customized solution to Ashok Leyland, Eicher Motors, Ford, Mitsubishi, HM & other industries

XYZtec -Engineering Division Jan 93 Dec 97
As Regional Manager
Role;
Managing techno-commercial deals, developing market/ products & involved in project implementations.
Analyzing technical competency, tendering, project operations, payment collection.
Executing the project of MIS to integrate Manufacturing, Inventory, S&D functions.
Organizing seminars, business fair & exhibitions for business development.
Conducting market surveys for development of organization.

Significant Accomplishments;
Successfully handled projects of Railways, Defence, Public Sectors, Police.
Instrumental in implementing complete project cycle of Central Railways, Police & Defence Department.
Actively involved in penetrating new market.

Previous Assignments

Feb91 to Dec 92 Reputed Concern -DDD Links Ltd. Application Engineer
Responsible for exploring Applications and Contract Supply to Department of Telecom.
Actively involved in providing customer support, developing customized product, identifying new application area and e
ploring market potential.

Aug 90 to Jan91 Telecom Factory- Design Engineer

Extra Curricular Activities
Associated with JECCA, Institutes of Engineers
Participates in Chamber of Commerce Meetings

Certificate / Prizes/Training
Got Best Professional Award from Chamber of Commerce.
Awarded Young Scientist Scholarship by Ministry of Science & Technology.
Awarded `Merit Scholarship on basis of HSC by Higher Secondary Board.
Various other certificates of Games & Cultural activities, NCC upto state level.

IT Skills
Well versed with Computers, SAP- ERP & internet applications.

Personal Details

Date of Birth : May 1971
Passport : Valid Till 2016