Channel Manager

Highly competent & diligent in strategy planning by formulating business strategies and strategic utilization and deployment of available resources to achieve organizational business objectives. Establishing corporate goals, short term and long term budgets and developing business plans for the achievement of these goals.
Competently managing marketing & sales operations & analyzing the market demand for devising strategy related to new products, price and distribution & thereby achieving increased sales/maximizing profit in assigned territory. Adept in divising new marketing strategies & augmenting revenue generation.
Adept in recruitment and development of new channel partners & management of distribution network. Networking with dealers and channel partners, resulting in deeper market penetration and reach. Evaluating performance & monitoring distributor sales and marketing activities.
Adept in managing key accounts by initiating and developing relationships with key decision makers in target organizations for business development. Identifying prospective clients from various sectors, generate business from the existing
and new customers, and thereby achieve business targets. Evolving market segmentation & penetration strategies to achieve targets.
Target oriented professional with proven managerial expertise in sales promotion, devising highly creative brand communication strategies for effective brand visibility. Building brand focus, reviewing and interpreting market response to
facilitate product. Implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.
A good team leader- imparting/ organizing training programs for new recruits (at Distributors Level) for achieving pre
planned business targets. Leading, training & monitoring the performance of team members to ensure efficiency in sales
operations and meeting of individual & group targets.
Key Strength Areas
Strategic Planning ( Marketing & Sales ( Key Accounts Management ( Channel Management ( Distribution Network Management
( Sales Promotion ( Relationship Management ( Team Management )

PROFESSIONAL CHRONICLE & ACCOMPLISHMENTS

ABCD LTD since July04
Channel Manager

Responsibilities include identifying/recruiting/networking with financially strong and reliable channel partners, resulting in deeper market penetration & reach.
Responsible for framing and circulating the trade and various schemes for trade partners and executives
Diligently working towards opening new outlets as per the norms set by company along with my sales team
Responsible for channel strategy, relationship development, business development and distribution via the channel partners. Keeping a track of & comprehending the market, competition, sales patterns, channel strategy & partner capabilities
Driving efforts to increase distribution and develop long- term working relationships with strategic channel partners
key accounts decision- makers to augment sales manifold.
Successfully training and assisting the Sales Executives for formulating business development strategies to ensure smooth running of the business and revenue generation.

Key achievements:
Introduced Google map technology for redesigning the distribution structure with the Help of Census department.
Tie Ups with 24 Hour Outlets
Credential of achieving highest sales target for the month of Dec 04 (102%), June 05, Jan06 and Feb 06, Oct 2006 increasing the Total retail base to 123%
Promoted merchandising activities with the key retailers at their sales points which includes retails meets for different segments of retails like, Meeting before Diwali, Meeting to promote VAS like CT and GPR
with new printed copies and new up gradation.
Instrumental in regular up gradation of Schemes and new products to DSEs by arranging training, product knowledge, designing new incentive policy focusing on all round performance, special incentives.

ABC INDIA LTD. Mar03- July 04
Sales Officer

Spearheaded efforts for planning & conceptualizing various strategies in different territories of Ahmedabad to achieve
business goals of the company aimed towards the growth in business volumes as well as profitability.
Developed competitive business development and sales strategies, uncovering/ creating new opportunities.
Led efforts across reviewing & assessing the existing trends; preparing sales forecast for enlarging the core market base of the company.
Led & monitored the performance of 5 team members to ensure efficiency in operations and meeting of individual & group
targets. Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation
between team members.

Key achievements:
Successfully started 125 new counters in Vatva region of Ahmedabad
Increased volume of monthly business of Vatva region by Rs. 4 Lacs.
Successfully implemented various Brand Promotion Activities and was involved in successful launch and re-launch of var
ous SKUs in the market.

ABX INDUSTRIES LTD. Jan02- Mar 03
Sales Officer

Responsible for Business Generation & Lead Management in Ahmedabad, North Gujarat and Katchh. Calling customers & fixing up appointments for business development purposes.
Increase brand visibility and generate queries and leads while conducting promotional activities within given budget and time frame with the help of subordinates.
Effective Management of Customer Relation Operations and ensuring maximum Customer Satisfaction by providing timely clarification of queries and providing after sales service.

Key achievements:
Identified & developed new markets for expanding the Distributor-Dealer Network in Ahmedabad.
Augmented sales volumes by 70% in Mehsana region between the tenure by introducing various sales promotion schemes
Successfully organized various Builders-Architects-Dealers-Plumbers-Carpenters Meets in Ahmedabad, North Gujarat and Katchh areas.

ABCD LIFE INSURANCE COMPANY PVT.LTD. Apr01- Dec 01
Agent-Advisor

Drove efforts in marketing various tailor made policies and business expansion for Ahmedabad region.
Kept a tab on business dynamics and realigned policies and programs to combat competition and stay firmly afloat in fiercely competitive market.
Set high standards of customer service to rope in fresh customers while retaining the existing ones protecting company
interest at all times.
Collected leads from the various sources and facilitated financial planning, follow- ups and kept track of them in order to generate business from them.

ABCD EXPRESS. Jan 01-Mar01
Summer Trainee

Accountable for conducting market surveys, review reader s views and demands and report the same to the companys sales
administration team for further action.
Influence customers to subscribe for semi or annual subscriptions .
Meticulously worked on other small promotional projects involving introductions in schools & other institutions

EDUCATIONAL AND PROFESSIONAL DEVELOPMENT

MBA (Marketing) 2008

B. Com. 2000, Gujarat University

Computer Proficiency

Certificate in Computing, 2000
Indira Gandhi National Open University

Date of Birth: July 3rd, 1979
Language Proficiency: English, Hindi & Gujarati

References: Will be furnished on request